What is app store optimization or ASO? ASO is not your ordinary digital strategy. It is one of the key points to consider when one is launching a business through an app. It can be compared with SEO for websites.
SEO is used when one wants his or her blog or website to appear in page 1 of Google through using keywords and other conformities that adhere to Google guide.
If a website is being handled by an SEO specialist and writers, chances are their websites, as well as the content of it—articles, photos, links, etc—will appear in the first page of Google ranking, thus increasing more views for people who searches for these keywords.
For example, if one typed in Justin Bieber, then articles which were optimized with the keywords Justin Bieber will appear on the first page. However, there are cases when Google penalized websites for too much keywords. It is also called keywords stuffing.
As for the apps, its counterpart is ASO. It is very important for apps, especially those who were just launched and have not been known by its market yet. Aside from marketing an app through social media and other activations, one way to increase more awareness about the existence of an app is through ASO. ASO helps in making the app appear in the first page of the feed when one searches a keywords in the Google app store. When I typed in “health apps,” apps which have proper keywording will likely to appear on my feed. It is easier for me to look at it and there is a big possibility that I will download it once I get the chance to browse or navigate it further. Agencies who render theses kinds of services are always approachable. One way they made customer service a relief is when they accept credit cards as payments online.
It also helps that the logos, designs, and graphics of the app as presented in the app store is nice looking and very eye catching.